Creating your first explainer video? It’s an exciting (and slightly daunting) step! A well-crafted video can showcase your product’s brilliance, captivate your audience, and boost conversions. But here’s the catch: it’s easy to trip up on some common mistakes that can derail your effort.

Don’t worry—we’ve got your back. Let’s dive into three of the most common missteps and, more importantly, how you can dodge them like a pro.

1. Trying to say everything

It’s tempting to cram every single feature into your video, but overwhelming your audience is a surefire way to lose them. Instead, zero in on one clear message or value proposition that resonates.

Pro tip: Think of your video as a first date. You want to intrigue them, not bore them with your entire life story.

2. Making a marathon, not a sprint

Nobody has time (or attention) for a long-winded video. Keep it short—between 60 and 90 seconds. This isn’t a documentary; it’s a teaser.

Pro tip: Leave your audience curious. Focus on the highlights, and let them explore the rest on your website.

3. Skipping the script

Flying by the seat of your pants may work for improv comedy, but not for explainer videos. A great script ensures your message is clear, your story flows, and your audience stays hooked.

Pro tip: Write first, animate later. Your visuals are only as strong as the narrative they support.

The bottom line

Explainer videos are an incredible way to showcase your product, but success is in the details. By keeping your message clear, your video concise, and your planning meticulous, you’ll create a video that not only engages but converts.

Ready to bring your product to life with a killer explainer video? Let’s make it happen.