In the rapidly evolving fields of healthtech and biotech, innovation isn’t confined to laboratories and research facilities. These industries are increasingly leveraging video to communicate their advancements, attract top talent, educate users, build brand awareness, and engage with investors. Video, with its ability to simplify complex information and create emotional connections, has become an essential tool in the healthtech and biotech sectors.

Being an animation studio in Wisconsin, we've had the chance to work with many local healthtech and biotech companies and here's how we've seen video being used across different areas:

1. Recruitment: Attracting top talent with engaging storytelling

Recruiting skilled professionals in the competitive landscape of healthtech and biotech requires more than just a compelling job description. Companies are increasingly using video to showcase their work environment, company culture, and the impact of their innovations on global health.

For instance, video tours of research facilities or interviews with current employees can provide potential hires with a genuine insight into the company’s day-to-day operations and long-term vision. By highlighting the challenges they’re addressing and the breakthroughs they’re achieving, companies can inspire top talent to join their mission. Video content tailored to recruitment not only humanizes the company but also makes it easier to convey the passion and purpose that drive the organization.

2. Product education: simplifying complex information

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Healthtech and biotech products are often sophisticated and require clear, concise explanations to ensure proper use. Video has become an invaluable tool for product education, offering a visual and engaging way to explain complex concepts, demonstrate product usage, and guide users through intricate processes.

For example, instructional videos can be created to show healthcare professionals how to use a new medical device or to explain the science behind a novel treatment. Animated videos are particularly effective in breaking down intricate biological processes or illustrating how a new technology functions at a cellular level. This not only aids in understanding but also enhances user confidence and satisfaction.

3. Brand awareness: Building trust and credibility

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In an industry where trust and credibility are paramount, video is an excellent medium for building brand awareness. Healthtech and biotech companies are using video to tell their stories, showcase their expertise, and highlight their contributions to the healthcare sector.

Through documentaries, case studies, and testimonial videos, companies can present their innovations and the real-world impact they’re making. This type of content helps to build a strong brand identity, positioning the company as a leader in its field. By featuring stories of patient success, breakthroughs in research, or partnerships with leading institutions, these videos resonate with a broad audience, from potential customers to industry peers.

4. Investor outreach: Engaging and informing stakeholders

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Attracting and retaining investors is crucial for the growth of any healthtech or biotech company. Video has become a key tool in investor outreach, providing a dynamic way to communicate the company’s vision, milestones, and future potential.

Investor presentations, corporate overviews, and project updates delivered via video can make complex financial and scientific information more accessible and engaging. These videos allow companies to articulate their value proposition clearly, demonstrate progress, and build investor confidence. Additionally, sharing video content on platforms like LinkedIn or during virtual investor meetings can extend reach and engagement, fostering stronger relationships with both current and potential investors.

The bottom line

The strategic use of video in healthtech and biotech is transforming how these companies communicate with their key audiences. Whether it’s attracting top talent, educating users on complex products, building a strong brand, or engaging with investors, video offers a versatile and powerful way to convey messages that matter.

As these industries continue to innovate and grow, video will undoubtedly remain a vital tool in their communication strategies, helping to bridge the gap between groundbreaking science and the people it aims to serve.

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